Holidays are just around the corner. It is the peak season for ecommerce. Buyers also wait for holidays and festivals to buy their requirements. Most ecommerce and retail stores sell more during the high season than they do throughout the year.
If you still don’t have any e-commerce marketing strategy to make the most of the upcoming holiday season, here are a few tips you can consider.
Prepare Your Website
Why your sales and marketing strategies don’t perform to your expectations often could be because of your website. Your ecommerce website might not be ready for a boost in traffic and with that, sales.
Most websites go slow due to an increase in traffic. When that happens, websites load slowly and their pages take time to open. According to digital marketing principles, slow loading websites don’t get a good position in search rankings. Additionally, they do not also get a good outcome even from their paid search (PPC) campaigns.
To supercharge your holiday sales, you will need to fix the load speed of your website first.
High-Res Graphics
Ecommerce works differently than brick and mortar businesses. The customer can’t touch and feel the product while trying to buy a product.
So, to increase the customer experience, your ecommerce website should have high quality and resolution product pictures taken from different angles. This will help the customer understand the product well and make an informed decision.
This is more about showing that you care for your customers. Apart from product pictures, you can also delight your customers with interactive infographics and how-to videos related to your products and services. This will be a great value addition to you customer support efforts.
Website and Offer Personalization
Another great way to boost your sales is to customize offers for customers and every occasion. If you scan through your sales software, you would find data related to customers’ purchase history which you can use to create customized offers for every customer.
To ease your job, you could integrate an AI-based personalized recommendation software tool with your existing CRM. This will allow you to customize offers for your customers and website visitors based on their behavior on your ecommerce store.
Work on Navigation
Navigation menu enables visitors and buyers to navigate from one page to another. How much sales does a website gets depends a lot on its navigation.
If a user is not able to find how to move to the next page, how will he be able to finalize the order? It will also not be possible for a potential buyer to find a product he/she is looking for, if the navigation menu is confusing or missing. For example, iCustomlabel,a leading custom label design company implemented navigation for category, sub-category and product pages.
The number one rule of website design and development should be to ensure that the website has clean and easy to locate and understand navigation menu. It also adds to the customer experience factor on your website.
Communicate
In a digitally driven world, it has become simpler for brands to connect with their audience. There are many channels you can communicate with your customers and prospects. These include emails and social network.
With your attractive email campaigns, you can send your promotional holiday offers directly to their inbox and cell phone. You can inform them about your upcoming discount offers. You could even customize offers based on their past purchases and browsing history.
On social network, you can find your audience and connect with your customers. You can build your social community and establish a bonding with your followers. The paid ad feature of social networks allows you to boost your posts and create interactive, rich image and video ads that yield better results than search ads.
Mobile Development, SEO, and PPC
Ecommerce stores get more than two-third of their sales from customers using a mobile phone. So, you will need to make certain that your website is ready for mobile.
That means:
First, your website should have a mobile responsive design. It should look flawless on any device it is opened. Your website should look good and work smoothly on any device (like laptop, tablet, or cell phone) or operating system (like windows, Android, or iOS)
Second, it should load quickly whether it is accessed on a computer or on an Android device. Navigation should be clear and easy to locate, so a customer can find and buy the product he/she needs.
Third, your ecommerce website should have been well optimized for mobile SEO and PPC. You will need to start working on these aspects immediately, if you want them to work for you during the upcoming holiday sale season.
Bottom Line
To end with, implement these thumb rules.
Do not try to be over promotional; it makes even an attractive campaign look spam.
The images on your website should be high resolution and the description should be short, crisp, and informative. This is the best way to encourage visitors to convert.
Do not force visitors to sign up and buy. Instead, develop a simple and shorter sign up process. Same rule goes for checkout process. Do not keep your checkout process more than 3 to 5 steps.
Last but not the least, since it is for the holiday season, you can consider giving your web pages and landing pages a holiday themed makeover. This will get you and your buyers in the holiday feel. Happy Holidays!
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