Business
How To Set Up Branch Links in Your Push Notifications
In today’s mobile-first world, push notifications are one of the most effective tools brands have to reach and engage th
Branch
@branch
Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Branch has raised more than $667M from investors such as NEA, Founders Fund, and Playground Ventures and is headquartered in Palo Alto, CA and with offices around the globe.
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Technology
Break Through Cross-Device Attribution Challenges With Branch Household Measurement
What was once a simpler task of reaching users on a single screen has now evolved into a complex ecosystem where users m
Business
Using Behavioral Analytics To Transform User Experience in Finance Apps
Mobile finance applications have revolutionized the way people manage their finances. In this intensely competitive land
Business
How To Measure Your Most Effective Ad Channels
Brands spend billions annually on promoting their mobile apps to users, and in 2024, more than half of mobile